Pointrac can help you evaluate both your current network and potential expansion sites. You supply Pointrac with a street address, which may represent a current facility location or an expansion site under consideration, and Pointrac responds with a profile of the market characteristics for that location and the surrounding area. Chosen for you are the market characteristics closely aligned with successful expansion planning – there is no data mining or manipulation needed on your part. An assumed branch trade area reach is calculated based on the type of community and location selected, and then Pointrac profiles that area according to all the micro-market characteristics which drive successful branching. And for potential expansion sites, you can ask Pointrac to forecast a pro forma financial statement depicting the type of return on investment that can be expected from the site.